ABOUT

Shitu is a designer, design thinker & lifestyle/luxury specialist with a passion and enterprise for building brands. In her 23 years of diverse design & communication experience she has led teams, created award winning work and helped build & grow major brands for India’s leading design & advertising agencies including her own.

She has been in impactful leadership roles including National Creative Director at Publicis India & Head Of Art at L&K Saatchi & Saatchi. She has also been a successful designpreneur, where she ran the branding & creative agency ‘Plus One Design’ which she co-founded 12 years back.

A design purist at heart, her expertise lies in breaking through clutter to reach the root problem and provide engaging aesthetic solutions with her visual craft. As a mother of twin boys, creator and a wanderer at heart, she wears many hats. Her positive outlook and childlike awe towards life always see her seeking knowledge and drawing references from a diverse range of cultural, aesthetic, social and historical sources. Indian and international awards like D&AD, Effies, Abbys, Kyoorius etc. are an inevitable side effect of the work she does.

Honors & Awards

• D&AD Awards Judge

Typography / 2023, 2022

• The One Show Abbys Judge Design / 2024, 2023

• The One Show Portfolio Night Jury / 2024

• D&Ad Portfolio Evening judge 2023

• Featured Speaker, 'Impactful Design Hacks and Techniques for Startups' - GdayX Google Event

• Silver Effie -2017/ Raymond Whites

• Design Abby Bronze - 2016 Corporate/Brand Identity - TCOW

• Kyoorius Design Awards - 2016

In Book for Branding, Logos & Typography

• D&AD Wood Pencil - 2007

Typography - Pratham Mumbai Education Initiative

• Grand Effie Award - 2007

'Condom Bindaas Bol' Campaign PSP-One/USAID

• UN Grand Award - 2007

'Condom Bindaas Bol' Campaign PSP-One/USAID

• Grand Prix Effie - 2006

Lifebuoy 'Little Gandhi' Campaign

Brands

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