Packaging as Art
Artiste, a premium small-batch ice-cream brand, needed packaging that reflected its artisanal approach. Instead of designing for individual flavors, we created a flexible system with space for color-coded flavor stickers, highlighting the brand’s creative spirit. Inspired by Picasso’s linoleum print technique, we crafted three unique designs that made each pack a piece of art. The packaging created an eye-catching retail display and a memorable unboxing experience. This handcrafted packaging played a key role in Artiste’s success, helping the brand expand from one shop in Gurgaon to five cities and supermarkets in Delhi and Gurgaon.
