Reinvigorating Brand Perception
Arvind tasked us with boosting the market share of Arvind Primante, their premium Italian suiting collection. We positioned the brand as “Irresistibly Italian,” tapping into Italy’s legacy of luxury cars, fine food, and iconic craftsmanship. Through photoshoots, bespoke styling, and close collaboration with Arvind, the Autumn/Winter 2019 relaunch — timed with the wedding season — resulted in a significant sales increase compared to the previous year.
