Translating Cartier’s iconic logo into the Indian Devanagari script.
The iconic luxury brand Cartier was opening its first boutique in Mumbai. As per Indian laws, the name board branding also had to be written in Devanagari script. Our task was to create the localised Cartier logo to reflect the essence of the original logo.
Creative Direction with L&K Saatchi & Saatchi / Custom Lettering - White Crow DesignsÂ