Fabulously Futuristic
Enamor has always been driven by innovation - even when it chose not to speak about it. This campaign set out to reclaim that space and reassert innovation as a core part of the brand’s identity.
By pairing cutting-edge technology with Enamor’s belief of “Fabulous As I Am,” we brought performance and emotion together. Aerial yoga and ballet became the visual language - expressing flexibility, strength, precision, and grace - qualities inherent to both the product and the modern Enamor woman.
The campaign transformed how consumers perceived Enamor - revealing a new, performance-led avatar of a brand they already loved. The shift translated into a significant surge in sales, with strong consumer response to Enamor now confidently speaking about functional performance as part of its fashion promise.
Concept | Creative Direction as creative lead with
Publicis India