Enamor had always been at the forefront on new innovations but rarely spoke about it. With this campaign we wanted to reclaim what was rightly owned by brand Enamor. Marrying cutting technology with the brand narrative of ‘Fabulous as I am’ we found the right balance in aerial yoga & ballet - that demonstrated both the flexibility, strength, performance, grace of our product and today's confident fabulous Enamor woman who wears it.
Concept / Creative Direction with
Publicis India