Sustainable luxury packaging for a new D2C brand
Enkay is a D2C luxury home brand by Jaipur Living, rooted in social impact, artisan craftsmanship, and 100% natural materials. Designed for a discerning American audience, each handmade rug is a timeless heirloom - and the brand sought a packaging experience that reflected the same values.
Plus One designed a sustainable, functional, and naturally luxurious packaging system that elevated the unboxing experience while protecting the product and giving the packaging a second life.
Inspired by Enkay’s handmade ethos, we created a versatile cotton canvas solution - adaptable across swatches, pillows, and rugs of varying sizes. Thoughtfully designed details ensured ease of handling, durability, and usability beyond delivery.
The result was packaging meant to be kept and reused - beautiful, practical, and sustainable - enhancing brand value while reinforcing Enkay’s commitment to conscious luxury.
