Brief: To create awareness about eye donation
Key Objective: To create communication that engages the recipients and gives them the opportunity to further spread this message.
Solution: A simple booklet was designed to demonstrate how a pair of eyes infuses life into the most mundane things. Further, the eye stickers got recipients involved in creating their own message and sharing it with others.
Results: Thousands of individuals came forward to pledge their eyes. The National Eye Donation Helpline registered a significant increase in the number of calls post this activity.
WINNER OF DESIGN ABBY - SILVER