New Day, New You
An extension of the iconic Femina brand from The Times Group, Femina Flaunt Studio Salon was launched as a contemporary beauty destination for a new generation. The brand was built end-to-end - spanning strategy, visual identity, user experience, launch communication, and in-salon and digital touchpoints.
Created for always-on, expression-driven millennials, the brand celebrates reinvention and the emotional uplift that comes with change. This philosophy was captured in the positioning “New Day, New You”, supported by a bold visual language and a playful, modern tone.
The flagship 3,000 sq. ft. studio salon at Khar Linking Road, Mumbai, was designed as a multi-sensory experience - blending global beauty trends with Instagram-worthy moments. Since its launch, Femina Flaunt has emerged as a vibrant hub for self-expression, redefining the studio salon experience in the city.
