Where Music Meets Fitness
HRX, India’s first homegrown fitness brand, launched its audio range on Flipkart, creating a unique intersection of fitness and music. The campaign included a complete visual identity system, on-platform design, product imagery, and digital assets.
Designed for 30–40-year-old fitness and music enthusiasts, HRX Audio amplified workouts through high-energy, mindful, and dynamic experiences. Every element—from color and typography to lifestyle imagery -reflected this “zone” of confidence and performance.
Launched during the 2020 lockdown, HRX Audio became an instant hit, with most models selling out and establishing the brand in a competitive category.
Brand Strategy | Brand Tagline | Visual Identity System | Brand Communication | Brand Film | Digital Assets | Store Page UI/UX | Iconography | Creative Direction