Too Stylish To Be True
A new frontier in fashion storytelling - powered by AI, led by human imagination.
The campaign unveiled Ginger’s latest collection through stylised digital films created entirely using AI, blending high-fashion aspiration with everyday relevance for a young, fashion-forward audience.
Exaggerated digital worlds and bold compositions formed a playful yet premium visual language - less like traditional advertising, more like a cultural moment.
While AI enabled speed and scale, the idea remained central. Every frame was guided by taste, instinct, and intent, ensuring the work felt modern without losing meaning.
Rolling out across digital, social, and in-store screens, the campaign marked a shift away from catalogue-led communication - positioning Ginger as a brand unafraid to experiment and lead with storytelling.
Concept | Creative & style direction | Overseeing Gen AI execution
as creative lead at Plus One Design