Motorola Smart Refrigerators
Motorola launched its first global range of smart home appliances in India via Flipkart, and the campaign covered end-to-end digital launch design and communication. This included UI/UX for the Flipkart app and desktop store, photoshoots, packaging, user manuals, icons, and digital assets for both in-store and online platforms.
Featuring Tru-WiFi connectivity, adaptive inverter technology, and TruSmart sensors, Motorola refrigerators redefined convenience and intelligence in the kitchen. The 100% digital launch during the 2020 pandemic required a fresh, smart design system that highlighted the product’s innovative features.
The launch successfully positioned Motorola as a premium smart-appliance brand in India and drove profitable growth despite challenging market conditions.
Brand Communication | Digital Assets | Design System | Store Page UI/UX | Iconography | Creative Direction | Photo-shoot