For Spring Summer ’16, Raymond Made to Measure celebrated the modern gentleman’s journey — one marked not just by distance, but by discernment, elegance, and individuality. Crafted for those who travel with purpose — from boardrooms to distant continents — the collection reflected the effortless style of a man who doesn’t follow the herd. Every suit, shirt, shoe, and accessory was tailored to express his personal story. Shot against the backdrop of a luxury safari camp, the campaign captured moments from dawn to dusk, across occasions and geographies — all tied together by Raymond’s hallmark of bespoke craftsmanship and quiet sophistication.
