The Gentleman’s Summer Wardrobe
Designed as a complete summer wardrobe for the modern gentleman, Raymond Ready-To-Wear SS17 celebrated ease, versatility, and refined balance.
The campaign explored the gentleman’s fluid work–life rhythm, where tailored sophistication met summer spontaneity. Through striking visual stories, classic silhouettes were reimagined with a relaxed spirit - business suits on breezy shores, polished looks that moved seamlessly from boardroom to beachside celebrations.
A fresh expression of effortless elegance, Spring Summer captured a man comfortable yielding to impulse, individuality, and the season’s lightness - without ever losing his sense of style.
