Where Fabric Becomes Feeling
For Raymond’s AW16 suiting collection, we created a campaign that moved beyond traditional fashion imagery to evoke the true luxury of fabric - its feel.
Titled Transcendence, the visual narrative bridged what is and what could be, using Ladakh’s stark landscapes to express abstract patterns, evolving colours, and the sensory experience of touch.
Through image, word, and setting, the campaign transformed fabric into feeling.
