Ethereal, Made Real
For Spring Summer ’17, Raymond pushed the boundaries of suiting with fabrics and colours that felt almost otherworldly. Aptly named Ethereal, the collection introduced fresh summer textures and nuanced hues that redefined seasonal suiting.
Built around distinct colour stories - powder blue, tarnished blush, and machine red - the narrative drew parallels with summer as a season of renewal. Light, fluid fabrics emerged through soft haze and expansive white spaces, creating a visual language that felt weightless yet precise.
The result was a campaign that transformed the abstract into the tangible - bringing colour, texture, and movement together to present Raymond Suiting SS17 in its most luminous form.
