The Art of Trousers
Often overlooked, trousers are the most versatile foundation of a man’s wardrobe. With trouser fabrics being Raymond’s highest-selling category, the opportunity was clear: shift the spotlight from shirts and suits to the expressive potential of the humble trouser.
In collaboration with designer Ujjwal Dubey, the campaign reimagined trouser fabric as an artist’s canvas -capable of infinite style, fit, and customisation when tailored versus readymade. The narrative explored how form, proportion, and detailing could transform trousers into a statement of personal style.
Through contemporary styling, elevated photography, and a youthful visual language, The Art of Trousers reframed how men perceive trousers - no longer basic, but bold, expressive, and central to modern dressing.
