Colour Play, like never before.
For Renault Triber’s India campaign, we crafted a bold, fashion-first visual language that spoke directly to Indian consumers while staying true to Renault’s global, lifestyle-led, human-centric philosophy.
Using bright, contrasting colours rarely seen in automotive advertising, the campaign broke category clutter and made an unapologetic style statement - carefully balanced so the car always remained the hero.
Dynamic model movement added energy and momentum, bringing a static product to life through a bold, modern visual expression.
Concept | Creative Direction as Creative Lead with
L&K Saatchi & Saatchi + Publicis Conseil