Where Space Meets Style
For Renault Triber’s India campaign, we crafted a campaign language that spoke directly to Indian consumers while staying true to Renault’s global, fashion and lifestyle first, human-centric philosophy.
Using mirrors and spatial compositions, we created a sense of openness that reflected the car’s generous interiors and sculpted exteriors. A bold, monochromatic colour palette kept the look youthful and fashion-forward, while ensuring the car remained the hero.
Dynamic model movement introduced energy and pace, bringing a static product to life through a sleek, contemporary visual style.
Concept | Creative Direction as Creative Lead with
L&K Saatchi & Saatchi + Publicis Conseil