Building a Whole-Leaf Tea Brand for the Modern Consumer
Tea Culture Of The World began as a premium whole-leaf tea supplier preparing to enter India’s retail market. What started as a packaging brief soon evolved into a full rebrand - spanning brand architecture, identity, packaging, retail, e-commerce, and experience design.
In a chai-loving country largely unfamiliar with whole-leaf tea, the challenge was to make the category approachable, aspirational, and part of everyday life. We reimagined premium tea for a new-age Indian consumer - younger, curious, and open to discovery.
A hand-lettered logo, simplified brand architecture, and bold, accessible packaging helped demystify a complex portfolio of 100+ teas. Transparent retail displays invited sensory engagement, while bespoke luxury gift packs for HNI consumers - from weddings to corporate gifting, unlocked a high-value revenue stream.
Brand architecture | Branding | Packaging | Brand language | Brand experience online & retail with
Plus One Design