Packaging the humble Indian Chai for the world
We went back in time to colonial India to bring alive the tea gardens of the past and juxtaposed it with the Indian national animal, bird & flower to create an exotic French Toile de Jouy style landscape scene for an east meets west style packaging for Indian style chai. The result, it soon became a hot seller at duty-free shops and airport lounges across India for people to take back as a souvenir to their countries. Later repurposed for ready to drink chai mix, the luxurious & popular packaging is now a regular in certain Indian airlines and airport lounges.
