Packaging Indian chai for the world
TGL Co., known for its luxury loose-leaf teas, wanted to create travel-friendly packaging that allowed Indian chai to be carried home by global consumers. Our brief was to elevate the everyday ritual of chai into a gift-worthy experience.
Rooted in Indian heritage yet refined with a Western luxury sensibility, the packaging drew inspiration from colonial-era tea gardens and reinterpreted them through an elegant Toile de Jouy–style illustration. Distinct colourways for each variant were unified through a single visual language, balancing efficiency with shelf impact.
Copper foil accents and gold-wrapped tea bags added a sense of indulgence, turning the unboxing into a quiet moment of delight. The design’s success led to its adaptation across chai premixes for airlines, hotels, and homes worldwide.
