A Bold New Makeover
To transform TS from a low-cost grooming label into a bold beauty brand for young India, we reimagined its identity with vibrant design, confident storytelling, and packaging across 100+ SKUs in 8 categories. Inspired by the unapologetic spirit of the selfie-ready generation, we positioned TS as ‘Your Beauty Ammunition’ — a playful, powerful expression of everyday glamour. New product ranges like Kosmique, Colour Police, and Liplock added edge and excitement. The result? A brand that not only stood toe-to-toe with retail giants but also saw a sharp spike in online sales post-revamp.
