Why Plan!
The Spring–Summer campaign explored the spirit of the Urban Wanderer - where outward exploration becomes a journey within.
Set against the streets of Lisbon, the visuals captured spontaneous moments of discovery, freedom, and self-expression. Wandering was portrayed not just as travel, but as a mindset - candid, curious, and unapologetically real.
The result was a campaign that brought the collection to life through movement, emotion, and the joy of the unplanned.
